There are so many tablets, phone and watch makers looking for suitable hardwares for themselves, the markets of these are just so large. Google is very good in making their apps apps and some softwares, firmwares.
For digital products, people kept looking for things to upgrade its user interface and the looks of its user panels. Tablet and phone makers looks for something very different for its user interface to compete with competitor. Once Google is making offers on firmware and hardware, they will go to Google.
Brands like Rolex, Breitling, Casio, Seiko, Sunnto and other brands have digital watches or creating more digital watches, they are not using OS of course, because they run on button or CR battery which runs out so quickly. They wanted some user interface that created from firmware and hardware of Google which Google have to fill up in these branded watch market, but importantly they do not want OS. So, Google has to find out what firmwares are very versatile and easily coded into user interface and hardware that connect to mostly analogue watch button, although some digitals and both firmware and hardware run on button or CR battery. Google also had to figure out a hardware that has single panel or can be made into several panels in a watch such as for alarms, 3 types of alarm sounds, time, calendar, temperature, and watches which store phone numbers.
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